Rep-first sales automation

Every call has four beats of invisible work.
Relay does them all.

Prep briefs, confirmation emails, follow-up drafts, deal sheet updates — all automated from your calendar and Gong. Zero buttons.

Works with Gong Google Calendar Google Drive Gmail Outlook Slack
01
Prepare
AI brief from your calendar, Drive & past calls
02
Confirm
Reminder emails to attendees, Slack heads-up
03
Execute
Voice-matched follow-up email drafted automatically
04
Hand off
Deal sheet table cells updated, in place

The four-beat workflow

Relay watches your calendar and Gong. Everything else is automatic.

01 — Prepare

Internal brief before every call

Relay scans your calendar for upcoming meetings with external attendees. It pulls context from your Google Drive deal sheets and past call history, then generates a briefing — deal stage, open action items, suggested talking points — delivered to your inbox or Slack before you dial in.

02 — Confirm

Pre-call alignment for everyone

Reminder emails land in your attendee's inbox automatically. Your internal team gets a heads-up via Slack or Teams — who's on the call, what's the deal context, who's the champion. Everyone walks in aligned.

03 — Execute

Follow-up emails in your voice

After Gong sends the transcript, Relay reads it and drafts a follow-up email matching your tone, verbosity, and style — learned from past emails you uploaded. Draft or auto-send. Your voice, not a template.

04 — Hand off

Deal sheets updated in place

Relay finds your Google Drive deal sheet for that prospect, extracts the call outcome — deal stage, next steps, action items, attendee notes — and writes them directly into the right cells. Not appended. Updated in place.

Why Relay is different

Most sales tools give you data. Relay gives you time back.

Voice matching

Upload past emails. Relay learns your cadence, vocabulary, and formality. Every follow-up sounds like you — not AI-generic filler.

Structural doc editing

Deal sheets aren't just appended to. Relay edits specific table cells in place — deal stage, close date, action items — so your documents stay clean and usable.

Zero manual triggers

Everything runs off your calendar and Gong webhooks. You don't open Relay, configure campaigns, or push buttons. It runs in the background while you sell.

Per-user settings

Each rep controls verbosity, tone, auto-send vs. draft, and what the AI focuses on. Your workflow, your way.

44%
of selling time lost to admin work
$500+
per user/month to stack Gong + Clari + Outreach
0
buttons to press. Everything runs automatically.

Sources: Gong State of Sales Productivity 2026, G2 market data

The vision

A world where every rep shows up to every call as prepared as your best performer.

Sales reps aren't bad at prep. They're bad at finding the time. When the admin work is invisible — when your AI assistant handles every beat of every call without being asked — you walk in focused. You sell. You win more.